Simple SEO Tips You Can Implement Today

As a website owner, you’ll need to understand how SEO works. SEO is short for search engine optimization and simply refers to how Google and other search engines rank pages. It’s among the most cost-effective marketing methods for online businesses. But how can you improve your SEO? Read on to find out.

1. Speed Up Your Site

One of the easiest things you can do to boost your SEO is to speed up your website. Your pages should load in less than a second. Otherwise, most people will abandon your site and instead visit your competitors, raising your bounce rate as a result. Google tracks the bounce rate of websites to gauge the user experience (UX), so you should take steps to boost your website speed. One thing you can do to increase the site speed is to choose a good web hosting service. Make sure the hosting service also has a high uptime (at least 99.9%).

2. Buy an SSL Certificate

Website security shouldn’t be taken lightly. Hacking cases and attempts are increasing every day, and this can severely hurt your brand and attract lawsuits. That’s why Google prioritizes sites that have SSL certificates. In addition to increasing your site security, SSL will make you appear more trustworthy. Many browsers will let visitors know if a site doesn’t have an SSL certificate, and it can be hard to get such visitors to make purchases on the website.

3. Minimize Ads and Distractions

Ads and other distractions on your site will make your site hard to use. They’ll also slow down your site. And as we mentioned earlier, Google is very keen on user experience. While ads can make your site more profitable, you should focus on the long-term effects of these distractions. They’ll eventually increase your bounce rate and hurt your SEO, thus reducing your reach.

4. Update Old Pages

Something else you can do when you’re short on time is to update old blog posts. This is because Google and other search engines prioritize new content over outdated posts. While updating these articles, you also need to rework the keywords for better results.

5. Fix Broken Links

Broken links (or link rot) are links that take you to an error page. The main issue with these links is that they make the user experience worse. Google will also find it hard to crawl your site if you have lots of broken links, and that will hurt your SEO. Internal links mostly result from a change in your URL, so you should always check them after migrating. There are many SEO tools you can use to find dead links on your pages. These tools can also help you figure out if there are broken backlinks on other sites (links that lead back to your pages).

Conclusion

There are many small things you can do to improve your ranking on search engines. Start by speeding up your site and buying an SSL certificate. You should also minimize ads on your site, update old pages, and fix broken links.

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