Has Social Media Growth Stalled E-commerce Sales?

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The man by nature is a social animal, and if there is anything that man can never stop, it is the fact that man can never stop being social. Right from the point when it was stated that man lived in the state of nature, a man was social and so there is always that drive in man to want to interact with fellow men.

In otherwise, E-commerce is another genre of life that has changed the way that people buy things all around the world. Gone are those days when you have to go to buy things in physical stores. In recent times and because of the advent of the internet, people can now buy things on the online web, pay for it, and also have it delivered to their doorsteps. It is pretty easy.

The question that would have been more appropriate for this article is the fact that social media has helped to boost E-commerce sales and not stall it. E-commerce sales can never be stalled and this is because it saves people from the hassle of having to walk into a crowded supermarket. It allows them to buy whatever it is that they want to buy, for example, Instagram likes, from the tips of their fingernails.

How Social Media and E-commerce Work Together

The world of man is filled with so many agents of social media and to mention a few of them would include Facebook, Instagram, Twitter amongst many others. It should be noted that the various agents have aided with the promotion of E-commerce sales and one way that we see this is with the incessant E-commerce adverts for so many businesses. This way you get to see the advert of so many brands on so many online stores, and when you purchase even from your social media account.

Also, with the option to create pages on social media accounts, so many E-commerce stores have opened pages that people can join and with that people can see the new inventions that stores have and they can place their orders from time to time.

With the fusion of E-commerce in social media pages, people can now keep tabs on their best manufacturers and also know what is new with them.

Has Social Media Stalled the Sales of E-commerce?

This is a question that seeks to be answered, but the truth is that farther than stall the sales that come with E-commerce, social media has added more options to the sales on E-commerce pages. When you visit an e-commerce website, you would realize that most of them have a portion in the website menu that links users to their social media pages. If there is anything that you would learn from this, it is the fact that social media and E-commerce cannot be extinguished from each other.

Asides from this fact, so many online stores have their stores even on social media accounts, and the most perused variant of this is the Instagram account and Facebook accounts respectively. In this regard, sometimes the social media pages make up for the replacement of online stores when the outlet doesn’t have a website.

Asides from this fact, you cannot afford to have an E-commerce website without a social media account and the reason for this is because the two are intertwined and you cannot progress in one if you are not progressing in the other. The reason for this is because it is how people are reached out to. If you want to reach out to more clients and have a wider customer base, then the two options should be considered asides from your physical store.


Life is a lot easier these days. The way that people do things in the past is way different from the way that it is done now, and for this reason, all areas of man’s life have to complement each other. E-commerce is a variant of the digital world, just as social media is too. Hence, the two complement each other.

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