The patterns that characterize packaging for cosmetic products are constantly changing, that is why it is important for manufacturers to stay up-to-date with trends and improvements in packaging design.
Since the beauty sector is highly competitive, brands have to use their packaging to make a statement and do selective consumer targeting. The original purpose of packaging is to secure goods during transportation and to protect them from outside impact and influence. However, in modern-day time, it also has another important function.
Packaging sells. It implies on product type and quality and has to fulfill individual expectations of consumers. Find below a list of top 5 latest trends in the cosmetic packaging industry:
1. Personalization
Personalization of packaging plays an essential role in the establishment of fast and strong connections between consumers and cosmetic brands. One of the latest trends in the field is the adoption of customizable options for a certain product.
World-established designers predict that beauty companies would start vastly investing in limited edition customization in order to provide authentic experience matching main consumer preferences. In the near future, cosmetic brands are expected to see a huge increase in demand for personalized and themed packaging for different occasions and holidays.
2. Sustainability and Eco-Friendliness
Companies providing sustainable cosmetics are under a lot of public pressure because eco-friendly enthusiasts are judging their products from the core to the surface. Consumers are paying attention to the materials used in packaging, as well as the ingredients used in cosmetic goods.
If the compounds are non-degradable, non-recyclable, damaging the environment or have been tested on animals – better do not put a label “Eco-friendly” on the items. Unless you want to feel the wrath of eco-activists sabotaging your cosmetics line. Sustainable packaging is refillable and recyclable, it is made out of natural and biodegradable or recycled materials.
3. Luxurious Feel
Luxury products hardly go out of style. Brands targeting clients with expensive taste and vogue style spend immense amounts of money on visuals and arrangements. Their packaging design consists of clean, simple and modern patterns, topped up with a matte, glossy or shiny touch of glam.
Coloring essentials for luxurious cosmetics include gradient fillers, pastel palette colors, white and grey hues, and matte black notches. Fonts used on the packaging might vary from modern stylized to italic script letters, depending on brand identity and strategy.
Container quality is fundamental for high-value products, thus the packaging materials used are lavish, upscale and durable. Satisfying to touch and to glance at, such pack types leave a consumer with a luxurious feel.
4. Efficiency
Cosmetics packaging goes a long way into history and for centuries it had only one main function and purpose – goods protection. In the modern world, this is no longer the case. The covers and boxes used to store beauty products have a new aspiration – to influence consumer’s purchase decisions by telling a brand’s story.
The contemporary package design has to cover quality expectations, to competitively position the product on the market. The creative process requires strategic thinking and customized alternations in order to comply with individual taste, while opting for high efficiency.
Small cosmetic containers are probably the most efficient beauty packages. They are affordable, transportable, easy to put in a bag or pocket, which makes the product usage possible almost anywhere, anytime.
5. Minimalism
Last but not least, minimalism is another top trend in the cosmetic packaging industry that is worth mentioning. Even though minimalistic designs look simple, they do manage to catch consumers’ attention and are anything but plain and boring. Moreover, such a bold choice in packaging demands hours of brainstorming to come up with a clean but attractive concept.
Minimalistic packs stand out with fewer elements, clear design and provides short, compiled and sufficient information about the product. The simple packaging reflects on functionality, visuals, and cost-effectiveness. Its key advantage is saving on extra material and fillers, which reduces production waste and promotes environmental awareness. Another benefit of minimalism is that compact containers are easier to transport and come with low shipping and packing expenses.
